Novadvice stood out with high reliability, professionalism and clarity, combined with a human, empathetic touch. Always responsive when needed, critical yet constructive when required, what stood out most was their genuine interest and willingness to listen. To go further, we'd love to see them leverage their network and ecosystem of operators and CEOs, sharing proven best practices, tools and software (consolidation, BI, CRM) that address the typical shortfalls SMEs face EU-wide.

NovEtA entered my cap table when I had an equity gap before acquisition. María Pardo joined the Board from the start and soon became its chair, always focused on understanding the business challenges and offering constructive advice. She interacts frequently and directly with me and our executives, unlike most other investors, who are passive. On sensitive topics, I would want changes raised with the Searcher first in a constructive discussion, rather than communicated directly to the whole cap table.

Novadvice was a thoughtful sparring partner from the first investment idea, through active board work, all the way to exit. What set them apart was speed and substance combined, quick turnaround on both strategic and administrative matters, always grounded in real market understanding. Adrian Carniol brought sharp market insight, helped us pressure-test strategic alternatives, and was always available when our team needed a second opinion on tricky distribution or marketing calls.