Independent. Entrepreneurial. Aligned.
Novadvice is an independent investment firm founded in 2008, headquartered in Brussels, with offices across Europe and North America. We focus on Entrepreneurship Through Acquisition (ETA) — backing experienced operators who acquire and grow profitable SMEs through our NovEtA strategy. Built on more than fifteen years of investment experience, Novadvice combines institutional rigour with entrepreneurial commitment — protecting legacies and creating enduring value for investors, entrepreneurs, and the SMEs at the heart of the real economy.
The Principles Behind Our Approach
Our values shape how we select, govern, and build alongside the entrepreneurs we back.
Partnership:
We co-invest. Our capital is aligned with entrepreneurs & investors across every deal, every cycle.
People:
We invest in founders and teams first. Human relationships before transactions always.
Rigour:
Rigorous process, clear criteria, institutional governance. We select only the entrepreneurs and companies that meet our standards.
Accountability:
We sit on boards and stay operationally involved. Accountable for results, not just capital.
Legacy:
We protect companies, their people and the communities they serve. Value creation is never short-term.
A Legacy of Excellence
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Founded in Brussels in 2008 by Marc Michiels and María Pardo, Novadvice originated as an alternative investment platform, with a first office in Santiago de Chile from 2010, before evolving into a specialised ETA investor. Over the following years, the firm expanded across Europe and North America, working with specialist partners across multiple geographies. Since the launch of NovEtA in 2020, entrepreneurship through acquisition has become our core focus — supporting seasoned operators who acquire and lead established SMEs, and building a diversified portfolio across the real economy.