Where entrepreneurial ambition meets institutional rigor.

We are an independent investment firm founded in 2008, headquartered in Belgium and active across Europe and North America. We specialize in Entrepreneurship Through Acquisition (ETA) – backing exceptional entrepreneurs who acquire and lead profitable SMEs to create lasting value.

Discover Our Investment Approach
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Entrepreneur-Led Value Creation

We empower experienced entrepreneurs — search fund operators and ETA practitioners — to acquire, operate, and grow profitable SMEs. We back them with capital, institutional rigor, hands-on governance, and our network of 80+ entrepreneurs active across Europe and North America.

What is ETA? Entrepreneurship Through Acquisition (ETA) is an entrepreneurship model in which an experienced professional raises capital to search for, acquire, and lead a profitable existing SME — rather than starting from scratch. NovEtA is the ETA investment strategy of Novadvice, active across Europe and North America since 2008.

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Differentiated Investor Experience

We provide entrepreneurs, family offices and HNWIs with a high-trust, transparent, and close investment journey into ETA and search fund assets — fully aligned with their long-term interests and co-invested by our own managing partners.

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Impact-Driven Governance

We are accountable for our actions and the outcomes of our investments, striving to transform companies and generate positive outcomes for employees and local communities.

Our Approach bridge financial performance with human values, through:

Human-centred relationships

We focus on building relationships, grounded in respect, trust, care and constructive dialogue.

Disciplined

We rely on process and structure to drive performance, with consistent dedication to achieve solid operational and financial excellence in execution.

Collaborative partnership

We work side-by-side with investors, business owners, and entrepreneurs, combining and leveraging our operational expertise, network and multi-disciplinary team to build resilient businesses.

Discover Our Investment Approach
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Our Vision for the Future

We aspire to be the most trusted ETA and search fund investment partner for entrepreneurs and investors building high-performing SMEs across Europe and North America — combining institutional discipline with genuine entrepreneurial commitment.

Each NovEtA vintage follows a structured and disciplined process to identify outstanding entrepreneurs and resilient SMEs.

Combining data-driven financial analysis with strategic insight, we remain actively involved to ensure that each portfolio company has governance, strategic framework, and operational efficiency to accelerate growth and ensure a sustainable performance.

Turquoise lake surrounded by rocky mountains with snow-capped peaks under a cloudy sky.
Rock formations in the ocean with a natural arch and birds flying at sunset.
Turquoise lake surrounded by rocky mountains with snow-capped peaks under a cloudy sky.
Rock formations in the ocean with a natural arch and birds flying at sunset.
Turquoise lake surrounded by rocky mountains with snow-capped peaks under a cloudy sky.
Rock formations in the ocean with a natural arch and birds flying at sunset.

Investing In The Future Of Entrepreneurship

We invest in visionary entrepreneurs, empowering them to acquire, grow, and lead successful businesses that create long-term sustainable value globally.

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